 |
|
|
|
News And Events | Careers | Contact Us |
| |
|
|
A loyal customer is, first and foremost, a customer who continues to purchase after the initial sale. Today's marketplace compels successful companies to adopt a properly planned sales approach across the entire customer lifecycle.
Each and every customer contact should be treated as an opportunity to maximize sales potential through new personalized offers, with the most profitable customer segments being targeted as a priority. If customer care programs are designed to create customer value by boosting the duration of the lifecycle (longevity), customer value growth programs have their own objectives:
|
- To increase the frequency and level of customer activity (intensity) by generating repeat sales and encouraging customers to make higher value purchases
- To increase the receptivity of customers to a new offer (potential) by proposing related services and complementary products
- To analyze the results of your activities to improve future programs
|
- Consumption boosting programs
- Up-sales programs
- Cross-sales programs
- Affinity programs
- Customer referral activities
- Customer segmentation and profiling
- Multi-channel programs
- Tailored bundled offers
- Automated targeted offerings
By developing CRM programs focused on value growth, we help you to explore, and then systematically capitalize on each opportunity to encourage new business transactions at every stage of the customer lifecycle.
With Teleperformance as your partner, you have access to:
-
Marketing Added Value: Each day, we bring our clients marketing added value by identifying mechanisms for the creation of value, optimizing the offer/ target mix, and developing new programs.
-
Transparency On Results: We enable our clients to follow the ongoing progress of programs, particularly regarding costs and sales performance, with daily headline reports and regular in-depth reports, as well as operational and strategic meetings.
|
|
|
|
|
|