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With Market Research In markets that evolve more quickly by the day, you have to rely on precise and reliable information to succeed in your business.  | Market research helps you to rationalize the strategic choices you make and anticipate new behavior on the part of your customers. On an operational level, the collection and analysis of data enables you to increase the business effectiveness of your programs at all stages of their development and implementation. |
Our market research services are made up of two major types of studies: 1. Strategic Upstream Indicators For: - Understanding the evolution of society and the impact this has on ways of consumption
- Getting to know your markets and understanding their dynamics (segmentation, identification of potential, etc.)
- Creating the relevant indicators for optimizing the marketing mix (pricing, offer/target combinations)
- Creating the required indicators for measuring consumers affinity with your brand
- Usage and attitude studies
- Value-based segmentation
- Operational data mining
- Testing of concepts, products, services
- Pricing studies
- Post-communication analyses
2. Tactical Downstream Indicators For: - Measuring the quantitative and qualitative impact of your activities
- Conducting benchmarking analyses against your competition
- Monitoring your performance over time
Our Tools: - Satisfaction Impact Studies
- Loyalty Impact Studies™
- Performance Indicators
- Mystery Shopping
- Analysis of New, Retained, Lost Customers
- Proven Marketing Expertise: Our experience of managing diversified customer bases gives us a good overview of all markets, and enables us to take on the challenges of our diverse clients.
- Real Study Expertise: Since 1978, we have conducted market research programs by capitalizing on the benefits that the telephone brings. These benefits are speed, quality and reliability. Web-based media are also used in all cases where they are known to be relevant. Our complete understanding of data collection and analysis techniques enables us to deliver all types of studies.
- A Confident Partner: As it is a question of value for us, it is fundamental that you have total confidence in the reliability of the data we collect and the results of our activities. To reassure our clients, we have built a partnership approach based on transparent communication and respect for professional market research code of ethics, reinforced by our ISO 9001-2000 quality system.
Our market research services form a part of our global contact center-based CRM offer, although they are also delivered by expert teams working under different brand names, such as Grandi Numeri in Italy and MarketVisions in Germany. | |
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