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  OPTION 1: The client defines keywords;

  OPTION 2: Teleperformance conducts a mapping exercise in order to identify the key words.

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  OPTION 1: Classify 100% of posts;

  OPTION 2: Classify just a sample of data.

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  As soon as the classification is completed, it is necessary to check whether a configuration review is needed in order to delete out of scope references.

Teleperformance Standard Analysis

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  Defined as a word cloud generated from content monitored on social media. The higher the frequency of the word, the greater is its size in the cloud.

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  Individual analysis of each user classification on social media. They can be classified as either positive, negative or neutral.

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  Number of mentions in the period considered for analysis in social media based on all channels monitored.

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  Indicator that indicates top influencers based on what they speak about the brand / product in social media. It can be in a negative or positive connotation.

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  Analysis of social media channels utilized by consumers (Blogs, Facebook, forums, Twitter, etc.).

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  Qualitative analysis of entries made ​​in social media.