Celebrating diversity and inclusion
Inspired to Excel
TP believes in the power of sports as a transformation tool, investing in athletes and Para athletes who excel to break barriers. This is why TP in Brazil is a proud sponsor of Instituto Athlon, sharing their values of inclusion, diversity, and social change.
For over 13 years, Instituto Athlon has been developing sports for people with physical, visual, intellectual, and ASD disabilities from inclusion to social projects to high performance, serving over 240 people across the 10 modalities offered to Athletes with Disabilities between the ages of 8 and 60.
We are proud to launch “Inspired to Excel,” a seven-episode series featuring Instituto Athlon and its Para athletes. Through the series, we will showcase their stories that inspire us to be our best every day.
Every week, we will release two new episodes of Inspired to Excel.
Be inspired
TP, together with Instituto Athlon
In this episode, learn more about the Instituto Athlon's goals and mission. Hear the inspiring story of Alan Neves, a goalball Para athlete.
Para cycling
We continue the series with Para cycling athletes and international multi-medalists Sabrina Custodia and Adriano Matunaga, sharing their journeys that highlight the power of perseverance, inclusion, and community.
Goalball
In this episode, goalball Para athletes and multi-medalists Katia Silva and Romarinho display their power, passion, and motivation as they represent the Brazilian National Team in Paris.
Athletics
We are introduced to the incredible stories of multi-medalists Edson Cavalcante and Lorena Spoladore. We spotlight their journeys as Para athletes representing Brazil in Paris.
The competition
Long jump Para athlete Mateus Evangelista and handbike Para athlete Rogério Costa Lima display tenacity and dedication, inspiring us all to break barriers. Get to know the athletes competing at the Paralympic Center in São Paulo.
Athletics, part two
High jump Para athlete Gabriel Euzebio and shotput, dart, and discus Para athlete Francisco amaze us with their strength and determination to achieve milestones.
Swimming
We wrap up the series with Para athletes Rosana Selicani and Marcela Sacilotto, whose perseverance, discipline, and dedication inspire us all.
Empowering Para Athletes with Instituto Athlon
Instituto Athlon is committed to supporting and developing the talents of Para athletes, offering them access to specialized training, education, and opportunities. Through tailored sports and educational programs, the institute empowers athletes with disabilities to reach their full potential, promoting inclusivity, resilience, and excellence in both sports and life.
Together, we are Inspired to be the Best!
At TP, we are fueled by passion, innovation, and continuous improvement. Our Inspired to be the Best campaign features inspiring athletes who embody the same values as TP, sharing our vision for achieving amazing milestones and going above and beyond in everything that we do.