Customers expect to switch between various channels seamlessly within the same interaction. This is particularly true in retail and E-commerce. Hence, providing a secure omnichannel shopping experience is imperative to business success. Further, rapid technological evolution and fierce competition are heightening expectations for seamless experiences, compelling retail and E-commerce organizations to reimagine their customer management strategies.
TP and TrendzOwl highlight three key developments in this sector:
- The rise of augmented customer experts
- Buy now, pay later (BNPL) loans
- Fraud detection and prevention
As part of a multi-industry series, the 2024 edition of this exclusive industry spotlight will aid in navigating a more diverse and inclusive economy that is sure to reshape tomorrow’s consumer landscape.
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