Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety, limiting social contact, and the accelerated shift to digital and virtual environments. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies. To reach new markets, meet expectations for customer-centric experiences, and outmaneuver industry turbulence, tourism brands must reinvent themselves in a truly differentiating way — and the metaverse may very well be that enabling factor.

• Virtual experiences can connect and inspire
• Rapidly evolving technology
• A growing virtual universe
• Seamless integration between physical and virtual channels