The crisis has instigated a global reckoning. We now know that we’re not living in an isolated, temporary state. Things will never completely return to our pre-pandemic “normal,” and business preparedness has become essential for navigating our new reality.
Last week’s blog about achieving the impossible illustrated how TP has been able to accomplish incredible things throughout our company’s history, including during COVID-19. But we didn’t do it alone. Our valued business partners — our clients — helped us learn and adjust along the way.
So, this week, I’d like to focus on how other companies can benefit from our collective learnings for adapting processes, policies, and protocols to address business disruption, while remaining true to their core brand values.
Over the past four months, I’ve identified four, core guiding principles for succeeding in the new normal: