Event held on November 17, 2021

Speaker

Rob Roy

Senior Vice President, Head of New Business Innovation with T-Mobile

Moderator

Michael Aronowitz

Executive Vice President, Digital Sales and Strategy, Teleperformance

80% of sales interactions between buyers and sellers will occur in digital channels

The Gartner Future of Sales 2025 report predicts that by 2025, 80% of sales interactions between buyers and sellers will occur in digital channels. Sales has moved from a seller-centric orientation to buyer-centric, along with a hyper-automated, digital-first engagement with customers. The pandemic has super-charged the customer’s digital mindset and fueled the expectation for multiple channels and tools to help them make a purchase decision today.

As a result, companies have had to evolve their own systems and processes to build engagement and meet their buyer at a place and time of their choosing. Additionally, McKinsey & Company reports that top sales innovators are embedding data and technology throughout their organizations to reimagine sales.