Event held on November 17, 2021
Speaker
Rob Roy
Senior Vice President, Head of New Business Innovation with T-Mobile
Moderator
Michael Aronowitz
Executive Vice President, Digital Sales and Strategy, Teleperformance
80% of sales interactions between buyers and sellers will occur in digital channels
The Gartner Future of Sales 2025 report predicts that by 2025, 80% of sales interactions between buyers and sellers will occur in digital channels. Sales has moved from a seller-centric orientation to buyer-centric, along with a hyper-automated, digital-first engagement with customers. The pandemic has super-charged the customer’s digital mindset and fueled the expectation for multiple channels and tools to help them make a purchase decision today.
As a result, companies have had to evolve their own systems and processes to build engagement and meet their buyer at a place and time of their choosing. Additionally, McKinsey & Company reports that top sales innovators are embedding data and technology throughout their organizations to reimagine sales.
Join, Rob Roy, Senior Vice President with T-Mobile and Michael Aronowitz, Executive Vice president, Digital Sales & Strategy with Teleperformance as they share:
- Insights on the future of Digital Sales
- Importance of automation and analytics in Digital Sales
- How to position sales to facilitate complex buying decisions
- Best Practices on building, managing and optimizing engagement channels/tools for digital interactions
Digital Transformation