How Generative AI can Impact Sales

How Generative AI can Impact Sales

Teleperformance - 03.20.2024

In an era of digital transformation, the intersection of sales and technology has revolutionized the landscape of business strategies. Today’s data-driven approach empowers organizations to tailor their sales efforts with accuracy, ensuring resources are allocated efficiently to maximize ROI. Furthermore, the implementation of automation in everyday sales processes significantly enhances productivity by liberating sales professionals from repetitive tasks, thus affording them more time to cultivate meaningful relationships with potential clients. It is evident that technology has become integral in shaping a dynamic, proactive sales environment that thrives on innovation and adaptability.

The Current Sales Environment

The traditional "sales pitch" has evolved into a personalized and strategic consultation based on insights from data analytics, and sales teams must be well-versed in utilizing these tools to drive successful outcomes. Our latest “Future Forward” video featuring our very own Paul Joustra, Senior Vice President of Transformation, and Michael Aronowitz, Executive Vice President of Digital Sales details the importance of the human touch, explores the role of generative AI and other emerging technologies, and discusses how sales teams can stay ahead of the competition in today’s fast-paced sales environments.

Utilize AI, Data, and Analytics – But Never Forget the Human Touch


In essence, the modern sales professional is a tech-savvy, data-driven strategist who understands the importance of building genuine connections with customers. However, the value of the human touch cannot be overlooked, as the human factor is essential in making a positive impact on sales interactions. “People like to buy from people. All of us will do our research, but in the end, we want our questions answered by people for us,” Aronowitz shares. Finding the right balance is key: leveraging AI in your digital strategy will ensure higher conversions.

According to Joustra, AI can assist humans in bolstering sales conversions and in promoting upselling and cross-selling:

  • AI can drive leads scoring and prioritization and helps predict the propensity of buying.
  • During interactions with candidates or prospects, sentiment analysis and natural language processing can help determine and understand customer sentiment to drive conversations.
  • Generative AI is capable of personalizing and contextualizing sales recommendations. It can personalize emails, content, and product recommendations.

When asked to share his recommended strategy for sales teams that want to leverage AI-powered solutions, Aronowitz advised:

  1. Understand your digital strategy. What separates you from the pack? Assess and ensure that your strategy is unique and different from someone else’s.
  2. Ask yourself: Is it customer-centric? Remember, people like to buy from people.
  3. Harness data and implement interaction analytics on all platforms: Data and analytics are imperative to hear all the nuances of your campaigns and to understand the voice of the customer.

As a global digital business services company, Teleperformance combines advanced solutions with AI, data analytics, and disciplined processes to help sales teams transform and run better. Our high-tech, high-touch approach strikes the right balance between technology and human empathy to make people’s lives simpler, faster, and safer.

Watch our “Future Forward” episode featuring Michael and Paul here!


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