Everest Group: A guide for converting metaverse fantasy into reality

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The metaverse is envisioned as the next big step in digital transformation. This exclusive report from Everest Group outlines how companies can begin evaluating their options for offering immersive experiences. Engaging users by incorporating gamification, personalization, and efficient problem-solving, the metaverse has the potential to revolutionize how people interact with each other and the real world. However, despite presenting opportunities for various domains, accompanying issues can significantly hinder its adoption.


Metaverse adoption challenges include:

  1. Identifying appropriate use cases to maximize value creation
  2. Curbing the abuse of virtual avatars
  3. Mitigating data privacy risks
Mockup GMT WP Everest Group Engaging Customers 2023
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