Everest Group: The role of strategic partnership management and rebadging in enhancing customer satisfaction

Customer Experience

Rebadging Solutions

Business Process Services (BPS) play a vital role in enabling enterprises to reduce costs, improve efficiencies, access specialized expertise, and focus on strategic growth and innovation. To fast-track the enterprise transformation journey, there is a need for enterprises and providers to engage on a more strategic level.

In this report, Everest Group takes a close look at the strategic management approach and outlines its advantages for enterprises and providers. This includes the possibility of transitioning in-house agents to the providers’ care via rebadging. This shift enables brands to pivot their businesses to an OpEx-driven service-oriented model, thereby enabling better cost management.

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