MIT Technology Review Insights: Data analytics reveal real business value

Data analytics

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Business data provides an often untapped well of organizational value. However, making sense of today’s business data is a daunting process — there’s just too much of it! And it’s often freeform in structure and siloed within the organization. Indeed, having a robust data strategy has become the key imperative for organizations keen to maximize its potential.

Today’s business data sources include:

  • Customer interaction data
  • Supply chain data
  • Operational data
  • Human resource data
  • Financial data
  • Market research data
  • Back-office data

Fortunately, data analytics can help organizations identify and extract actionable insights from this underutilized data to support smarter decision-making, streamlined back-office processes, and enhanced business performance.

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