Business data provides an often untapped well of organizational value. However, making sense of today’s business data is a daunting process — there’s just too much of it! And it’s often freeform in structure and siloed within the organization. Indeed, having a robust data strategy has become the key imperative for organizations keen to maximize its potential.
Today’s business data sources include:
- Customer interaction data
- Supply chain data
- Operational data
- Human resource data
- Financial data
- Market research data
- Back-office data
Fortunately, data analytics can help organizations identify and extract actionable insights from this underutilized data to support smarter decision-making, streamlined back-office processes, and enhanced business performance.
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