Redefining Healthcare in the New Normal

Strategic Insights

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The dramatic realignment of changing customer expectations, changing value sentiments, and lifestyle disruption prompted by COVID-19 has altered the way consumers purchase or use a service. For instance, in the healthcare industry, consumer outlook and views on telemedicine or virtual healthcare are slowly changing. Patients and doctors are now choosing virtual care over the traditional patient-doctor face-to-face interaction, the obvious reasons being overall safety and convenience.

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