Reimagining Tourism in the Era of the Metaverse


Consumer behaviors toward tourism have significantly changed, influenced by the desire for safety and social contact and the accelerated shift to digital. For businesses, this means tougher asks from customers and greater competition for wallet share, especially as digital evens out the playing field between small and large companies. To reach new markets, meet expectations for customer-centric experiences, and outmaneuver industry turbulence, tourism brands must reinvent themselves in a truly differentiating way — and the metaverse may very well be that enabling factor.

GMT Image Vertical Mock Up Tourism December 2022

There are many reasons for companies in the tourism industry to get ahead of the curve by starting now:

  • Virtual experiences can connect and inspire
  • Rapidly evolving technology
  • A growing virtual universe
  • Seamless integration between physical and virtual channels
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