The Irate Customer: Costing Your Business More Than You Think

Strategic Insights

The Irate Customer: costing your business more than you think

Today, most buyers research brands and products online, and customer satisfaction ratings are at their lowest since 2005. So, delivering high-quality experiences on the channels customers prefer is a must, and there’s more at stake than just customer retention. When angry, customers are quick to share their negative experience online – taking additional customers and potential prospects with them.

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