The Irate Customer: Costing Your Business More Than You Think

Strategic Insights

Integrated Customer Experience

Today, most buyers research brands and products online, and customer satisfaction ratings are at their lowest since 2005. So, delivering high-quality experiences on the channels customers prefer is a must, and there’s more at stake than just customer retention. When angry, customers are quick to share their negative experience online – taking additional customers and potential prospects with them.

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