The profound power of generative AI for business

Companies adopt AI to automate simple and low-value tasks, aid sales teams in identifying the most relevant offers, and simplify internal processes ranging from hiring and training to quality control and data security. However, experts and researchers have cautioned that AI technologies pose significant threats to society and humans, leading to a stagnation in its adoption over the last few years. Despite this obstacle and the continuous progress of generative AI, it is crucial for businesses to apply it ethically and ensure the right balance between AI and human empathy and judgment. The latest white paper from industry expert, Peter Ryan, explores this new business landscape and why companies must begin considering how AI can be applied both strategically and safely.