The potential of the metaverse can be mainly understood, with its definition stated as an interconnected, virtual environment. While much has been said about how it can offer a wide variety of immersive experiences for users, the potential benefits for brands have been less explored. Despite most metaverse-related applications remaining conceptual, the truth is the metaverse is here to stay and companies that don’t embrace it will be left behind. This paper offers a broader look at the potential of the metaverse as a new customer engagement channel, including exclusive findings from the award-winning Teleperformance Business Insights Lab.
Find out more about the metaverse here.
In this paper, you will learn how:
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