Role brief: 

to run B2B lead generation campaigns using Digital channels. As an Individual Contributor should have the knack to write content, have a creative mindset, generate funnel and independently execute campaigns in a mutli-geographic environment.

Role description: 

• Be responsible for B2B Lead Generation & Growth marketing
• Using cost per bid models like cost per click, cost per lead, cost per mile, cost per 1000 impressions, cost per registration and so on.
• Will be generating leads through paid campaigns on LinkedIn, Google, and SEO.
• Write creative content to attract leads
• Setting up the lead generation funnel
• Be working on a Performance marketing role focused on lead generation using digital channels like Google, LinkedIn etc.
• Drive B2B marketing campaigns
• independently execute the lead generation campaigns and paid campaigns on diff bidding models- CPC, CPL etc
• will work on marketing tools such as Marketo and CRM such as Salesforce

Role requirement: 

• Minimum of 6-10 years of experience in lead generation working in an Agency/ BPO
• Bachelor's or Master's degree in Marketing or related field
• Expertise in generating leads through paid campaigns on LinkedIn, Google, and SEO
• Creative mind in identifying target audience and devising campaigns to inform/engage
• Strong Microsoft tools knowhow – PowerPoint, excel, word, project and others
• Solid knowledge of website analytics tools eg- Google Analytics, Web trends etc.