to run B2B lead generation campaigns using Digital channels. As an Individual Contributor should have the knack to write content, have a creative mindset, generate funnel and independently execute campaigns in a mutli-geographic environment.
- Be responsible for B2B Lead Generation & Growth marketing
- Using cost per bid models like cost per click, cost per lead, cost per mile, cost per 1000 impressions, cost per registration and so on.
- Will be generating leads through paid campaigns on LinkedIn, Google, and SEO.
- Write creative content to attract leads
- Setting up the lead generation funnel
- Be working on a Performance marketing role focused on lead generation using digital channels like Google, LinkedIn etc.
- Drive B2B marketing campaigns
- independently execute the lead generation campaigns and paid campaigns on diff bidding models- CPC, CPL etc
- will work on marketing tools such as Marketo and CRM such as Salesforce
- Minimum of 6-10 years of experience in lead generation working in an Agency/ BPO
- Bachelor's or Master's degree in Marketing or related field
- Expertise in generating leads through paid campaigns on LinkedIn, Google, and SEO
- Creative mind in identifying target audience and devising campaigns to inform/engage
- Strong Microsoft tools knowhow – PowerPoint, excel, word, project and others
- Solid knowledge of website analytics tools eg- Google Analytics, Web trends etc.