Job Responsibilities

Functional Competencies: 

• Brand Positioning and Communication 
• Brand Positioning and Communication 
• Being the custodian of Owned Media (Website, Social Media Platforms) 
• Shape and communicate our vision and mission 
• Work on brand messaging customized for client and prospects 
• Lead creative development to translate same to internal Ad Agency. 
• Monitor market trends & Oversee new and ongoing marketing and advertising activities 
• Good Writing skills for newsletter and other direct communication pieces/articles for the subscribers and employees 
• Work closely with ops, solutions, BD partners 

Other Competency: 

• Good Communication skills: Past Experience with SEO/SEM and Social Media Marketing (preferred, not mandatory) 
• Data analysis will be an added advantage 
• Creative bent of mind  

Job Specifications 

Minimum Education 

• Post-Graduate (MBA in Marketing/Brand Communication OR Media Management preferred) 
• Graduate in any field Minimum/Relevant Experience 

Minimum/Relevant Experience 

• 5-6 years. 
• Experience in AD Agencies preferred
• Language Skills- English  

Key Interactions – Internal Stakeholders 

• Work closely with Operations and BD teams, globally
• Support and interact with all Departments to help push out specific messaging.