As the business possibilities of the metaverse continue to materialize, so do the risks. How can companies create, deliver, and evolve immersive customer experiences while ensuring user safety?
The key lies in effectively protecting and authenticating user identity.
Though the metaverse is currently a patchwork of individual companies’ siloed experiences, that won’t be the case for long. That’s why today’s early adopters and metaverse innovators have an opportunity to learn from past technological evolutions and the security snafus that resulted from them.
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