Overall brand satisfaction and customer service satisfaction can make or break a brand, as both factors are crucial in identifying how customer service can be used to improve overall brand performance. With information gathered across 15 industries in 11 countries, the Teleperformance Customer Experience Lab (CX Lab) presents an overview of customer experience, with a close examination of the role and impact of customer service on customers’ behavior and perceptions.
Our FREE white paper will tell you about:
- How customers prefer to interact
- Enhancing customer loyalty and satisfaction, and leveraging brand advocacy
- How customer perception of brands affects customer behavior
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