The new e-commerce reality features always-connected customers who demand relevant and personalized content and seamless experiences. Expecting support however, whenever, and wherever they want is forcing companies to revisit their goals and adapt their strategies to remain relevant, deliver on their brand promise, and lay a new foundation for growth. That’s why Flipkart, India’s leading e-commerce marketplace platform, embraced technology and adapted its operations to overcome business obstacles and gain new competitive advantages.

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