Video adoption has increased significantly in recent years. The benefits of video-enabled support are clear to see: richer and better support, reduced service costs, increased engagement, and higher-quality interactions. A white paper stated that video adoption is on the rise, with one-fourth of enterprises having adopted video chat and kiosks to provide support. Furthermore, video currently is in a strong position – 59% expect the use of video chat to evolve, with 60% expecting the same for video kiosks.

In 2020, video may have hit its peak as there was a 96% increase in online video content consumption. It provided a certain kind of relief – Google summed up the role of video during such a challenging time quite nicely: “In times of uncertainty, digital video can be a wellspring of positivity.”

Three years later, video still has an integral role to play, accompanying consumers and users as they look for products or services, engage with brands, make buying decisions, or reach out to their brands in times of need. Over the years, video continues to be a key factor in increasing traffic, leads, or sales. In one survey, 84% of marketers say that video content generates more leads to their business.

Leverage the Power of Live Selling with TP

Given this, live selling has exponentially garnered visibility, with more and more brands aiming to rethink strategies on how to conduct sales set in virtual environments. According to Gartner, virtual selling – which includes video or video calls and chat – is here to stay: 47% of Chief Sales Officers reported that they have recently updated seller skills to include virtual selling, and 61% are already investing in the latest technologies that support and enable virtual selling.

With video becoming the new norm in communications, live selling continues to emerge as the top choice in attracting and engaging buyers, and most importantly – making the sale.

As a leading global digital business services company, Teleperformance combines the most advanced solutions with data analytics and disciplined processes to help companies transform and run better.

Live Selling Solutions from Teleperformance belong to our sales framework that leverages the power of video to keep customers engaged. We provide the right level of support at the right time, whether it’s virtual medical consultations, screen-sharing to resolve technical issues, or camera streaming support to solve issues directly and efficiently. It’s virtual care aligned to every user’s unique needs.

Get to know the benefits:

• Seamless transition between channels
• Faster issue resolution
• Strengthened interactions
• Better engagement
• Improved performance metrics

At Teleperformance, we deliver the most advanced, digitally powered business services to help the world’s best brands streamline their business in meaningful and sustainable ways.

Learn more about Teleperformance’s Live Selling Solutions to improve sales! Contact us today to learn more.