The right solution at the right time

After more than a decade of shared innovation in customer journey management, Nestlé Mexico turned to TP once again to help transform its in-house sales organization into a digital sales operation. This involved transforming Nestlé’s face-to-face, in-house sales into an omnichannel, digital-first operation.

2020 - 2023

Digital Sales from TP

In 2020, when they wanted to optimize their sales organization, TP implemented a smart digital-first solution that minimizes costs while generating more than $200M in just three years.

Omnichannel, digital sales solution with automated dialing and digital channels: WhatsApp, chatbot

What We Achieved (1)
How We Achieved
  • Virtual shopping cart for customer experts to offer promotions by customer type by cluster, and by region
  • Client segmentation based on purchase frequency and drop size
  • Customer Experts skills paired with each customer's preferences
  • Macro portfolio per group of 15 agents
  • Script and offer aligned to sales strategy
  • Real-time reports based on advanced analytics

Real sales success

30%+
28%
25%
New 41%
$200 Musd