The right solution at the right time
After more than a decade of shared innovation in customer journey management, Nestlé Mexico turned to TP once again to help transform its in-house sales organization into a digital sales operation. This involved transforming Nestlé’s face-to-face, in-house sales into an omnichannel, digital-first operation.
2020 - 2023
Digital Sales from TP
In 2020, when they wanted to optimize their sales organization, TP implemented a smart digital-first solution that minimizes costs while generating more than $200M in just three years.
Omnichannel, digital sales solution with automated dialing and digital channels: WhatsApp, chatbot
- Virtual shopping cart for customer experts to offer promotions by customer type by cluster, and by region
- Client segmentation based on purchase frequency and drop size
- Customer Experts skills paired with each customer's preferences
- Macro portfolio per group of 15 agents
- Script and offer aligned to sales strategy
- Real-time reports based on advanced analytics