Consumer Electronics:

Creating value with best practices

 

High-tech products need a customized CX strategy for different customer segments. Canon addressed this by prioritizing post-purchase services to enhance customer satisfaction and assist business clients efficiently. They established team structures for B2C and B2B, implemented employee-focused programs for empathetic tech support, utilized digital tools for process efficiency, and forged key partnerships. Let's hear these initiatives from Oliver Dorta-Fernandez, EMEA Customer Services Senior Manager.

Consumer Electronics Woman

How to design a flawless, human-centric CX for high-tech product

How to design a flawless, human-centric CX for high-tech product

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