Strategic Insights

The Digital Customer Experience in India

Teleperformance - 12.07.2017

India stands at the forefront of an enhanced digital customer experience. And Teleperformance in India is at the pinnacle of delivering digital experiences and content that can help build brand loyalty and advocacy. By providing exceptional customer care and developing unique marketing campaigns on digital channels, Teleperformance in India helps companies exceed expectations.

Teleperformance in India leverages the outstanding capacity and talent in the country. The country has done everything it can to ensure that takes advantage of the digital transformation. As such, India ranked first on the Digital Transformation Business Impact Scorecard (BIS) in 2016, garnering a score of 79/100 vs. the global BIS average score of 53. India is also third amongst countries that produce startups and by 2020, broadband penetration will reach 40 percent.  India is clearly a digital mecca.

Social media, mobile apps, instant messaging, and other digital channels will continue to facilitate interactions between companies and customers. Therefore, aligning the digital experience with overall customer experience is a must. In order to stay ahead of the competition, businesses have to learn how to improve both the physical and the digital experiences of their customers.

While India’s stronghold in the customer service industry remains undeniable, it also has the largest young population in the world.

Teleperformance in India uses its experience and the technical capability of its employees to deliver outstanding digital experiences, including:

  • Content Development
  • Website Creation and Analytics
  • Paid Advertising
  • Search Engine Optimization
  • Social Engagement

To learn more about how Teleperformance in India can help your company, read our new infographic.

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